![]() ![]() ![]() The book is full of sweeping generalizations and drivel about the supposed 'creative class' and all but ignores the economic forces that allowed this to occur - in particular, the giant debt bubble of the last 25 years. I was looking forward to reading this book for quite some time before I finally bought it. The choices these people make have already had a huge economic impact, and in the future they will determine how the workplace is organized, what companies will prosper or go bankrupt, and even which cities will thrive or wither. The Creative Class now comprises nearly forty million Americans, or more than 25 per cent of all employed people. Based on a massive body of research, The Rise of the Creative Class chronicles the ongoing sea-change in people's choices and attitudes, and shows not only what's happening but also how it stems from a fundamental economic change. When we see ourselves as "creative," our self-image affects the choices we make in every area of our lives. Just as the feudal aristocracy derived its identity and values from its hereditary control of land and people, and the bourgeoisie derived its identity and values from its role as merchants of goods, the Creative Class derives its identity and values from its role as purveyors of creativity. Like other classes, its basis is economic. Why have we done thisFlorida finds the answer in the rise of a new social class. This is wrong, says Richard Florida: we've chosen to alter our values, work, and lifestyle, and for good economic reasons. Many writers have commented on the massive social changes of the past few decades, but most of them have treated these shifts as something imposed on us, by technology or the marketplace. A maverick economist looks at the growing influence of today's newest "Creative Class" and offers innovative and practical lessons for business and workers. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |